Practice

What a Claim Audit Actually Finds

By Thandiwe Kariuki · 14 Aug 2026 · 6 min read

Notebook and documents on a desk

The first thing most reporters expect from a claim audit is a verdict — a pass or a fail stamped on their work. What they get instead is a list. Every factual assertion in the piece, set out on its own line, with whatever supports it noted beside it in plain terms. No score, no grade, just an inventory of what was actually checked before publication and what was assumed.

That inventory tends to surprise people more than a verdict would. A piece can read as confident and well-sourced while resting on two or three claims that were never independently verified — figures lifted from a press release, a quote remembered rather than recorded, a date taken from a secondary account. None of this makes the piece dishonest. It simply means the writer hadn't seen, until the audit laid it out, exactly where the load-bearing claims sat.

The pattern that repeats most often

Across dozens of audits, one pattern shows up more than any other: numbers borrowed from official statements without a second source. A government figure, a company's own reporting, an NGO's press release — these get treated as settled fact because they arrive already dressed as data. But a number issued by an interested party carries the interests of that party, and a claim built on it deserves the same scrutiny as a quote.

"The number wasn't wrong. It just wasn't mine to state as settled fact without saying where it came from."

The second most common gap is attribution drift — a claim that started as "according to residents" in an early draft and quietly became a flat statement of fact by the final edit. Nobody intends this. It happens in the small compressions every writer makes to keep a paragraph moving, and it's exactly the kind of thing an outside reader catches more easily than the person who wrote the sentence five times.

What changes afterward

Reporters who go through an audit rarely change their subject matter or their voice. What shifts is smaller and more durable: a habit of marking, while writing, which sentences would need a second source if someone asked. Some start keeping a simple running note beside their draft — claim, source, confidence — that takes minutes to maintain and saves far more time than it costs when a fact-check request eventually comes in from an editor, a reader, or a subject of the story.

None of this is about perfection. An audit doesn't promise an error-free piece next time, and it shouldn't. What it offers is a clearer picture of your own evidence base — which claims you can defend without hesitation, and which ones you're relying on because they arrived convincingly packaged. That distinction, once seen, is hard to unsee, and it tends to show up quietly in every piece that follows.

Curious what an audit would find in your own work?

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